The History of Hashtags – HubSpot

Online Marketing Made Simple

The History of Hashtags – HubSpot

Great article about the history of hashtags (#hashtags) and where they’ve come in the past seven years.

A lot’s happened since hashtags were first┬áproposed on Twitter. Back then,┬áthe first generation iPhone was only a few months old.┬áSuperbad┬ámade a killing in┬átheatres.┬áJ.K. Rowling released the seventh, final, and (arguably) most satisfying book of the Harry Potter series.

It took two years for Twitter to fully embrace the hashtag, and it’s been┬áa whirlwind of opportunity and embarrassment┬áfor both users and marketers ever since. Just look at this post on successes and failures from seven big brands’ Twitter hashtag campaigns┬áto see what I┬ámean.

While its adoption on Twitter certainly wasn’t its conception, it’s interesting to look at the hashtag’s journey from 2007 to┬áthe recent past. Where along the way did it make the biggest difference in┬áthe world as we know it? Check out the infographic below from Offerpop for the timeline.

History of Hashtags

Written by Lindsay Kolowich | @