Category: Social Media

Website Design | SEO | Social Media

promote-your-business

Five Easy Ways to Promote Your Business – And they’re FREE!

Are you looking for ways to promote your business? Are you just starting out or on a budget? Need a little encouragement to get the ball rolling? Well here are five easy tips to promote your business that are absolutely free!   But first things first… Be A Rock Star! Do you ever wonder, “why would…
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Thinking-will-not-overcome-fear

If Not Now, Then When?

What is it that you’ve been putting off ? We all have that list of things that we’ll get around to one of these days, right?  What’s on your “someday” list?  My list is fairly long, but I just crossed out a big one. I’ve wanted to take my parents to see the Los Angeles…
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How to Not Suck at Instagram Hashtags in 2018

#instagood, #tbt, #cute, #love, #fashion, #summer, #nofilter. Your audience might fill each of their posts to the brim with these popular Instagram hashtags, but is your brand doing the same? We know it’s a bit of a loaded question, but how does your brand take advantage of Instagram hashtags? Do you use the most popular…
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grow-your-business-tenfold

6 Sales and Marketing Tips & Ideas to Grow Your Business

To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a sales marketing strategy that works. What is Sales Marketing? A well-crafted combination of sales and marketing is necessary for successful business growth. Sales entail the direct one-on-one interactions, those interpersonal connections that directly…
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Facebook News Feed Closer

Changes to Facebook’s Newsfeed and What It Means to Marketers

Facebook CEO Mark Zuckerberg announced on Thursday, January 11, 2018 that Facebook will be changing its news feed to show fewer news articles, marketing content and ads. Instead users should start seeing more posts from family, friends and groups. Zuckerberg stated, “As we roll this out, you’ll see less public content like posts from businesses,…
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Happy New Year from Shoreline Digital Marketing

Happy New Year!

The last day of the year, once again.  For many people, 2017 is a year that they will gladly put behind them.  A new year gives us hope, a new beginning and a blank slate from which to start anew.  I have spent the better part of the past month working to improve my own…
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5 steps to building a website Shoreline Digital Marketing

5 Steps to Build a Website

Need to build a website for your business or organization? Wondering where to start?  I find myself writing out the same five things for new clients over and over, so I decided it was time to put them to virtual paper once and for all.  These five steps to get you on your way towards…
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Advertising’s Newest Medium: Social Media Influencers

Did you happen to watch 60 Minutes last night?  There was a segment called “The Influencers”.   Correspondent Bill Whitaker reported about the newest trend in advertising – social media influencers.  We’ve all seen or heard about Kim Kardashian, as well as many others, and the nonstop social media presence.  Kim K posting seemingly nonstop selfies…
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Google’s test to let media publish directly in search can’t be great news for Twitter

Throughout the year, Google has been toying with a feature that lets people or groups post short bits of text directly and instantly into Google searches. Along with the text, those participating can put in an image, video and link. Sound familiar? It should, because it’s currently called Twitter. Worse still for the troubled social communications company: In some…
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