Category: Social Media

Online Marketing Made Simple

Changing world of digital marketing

The Changing World of Digital Marketing

Social media and digital marketing are in a major upheaval at the moment.  Influencers are being deplatformed, websites suddenly shut down, emails blocked.  How are you going to reach your followers if your accounts are blocked or shut down entirely? What if your email provider blocks your content.  I wrote about this over a year…
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Zucced? Email Marketing is your solution.

How to Reach Your Followers When Social Media Fails

Zucced – Verb/Internet Slang To ban, either permanently or temporarily, from from posting on a website, especially on Facebook or Instagram. The internet always comes up with interesting jargon of its own doesn’t it? I mean seriously Karen, WTH? You were Zucced too? OMG. While pop culture continues to entertain us during these challenging times,…
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Holiday Marketing Tips from West Coast Cyber Chick

Tips for Holiday Marketing

Well here we are again, the holidays are about to go into full swing.  Actually to me it feels like we skipped Thanksgiving and went straight to Christmas.  I admit, I’ve been listening to Christmas music and watching the Hallmark Channel since the beginning of November.  Guilty.  This time of year seems to go by…
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Google vs. Yelp: Which One Matters More?

Google vs. Yelp – Which One Matters More? Listen to West Coast Cyber Chick Podcast Episode There are all kinds of online review sites out there, Yelp and Google being two of the biggest.   Question is, which one should you focus your efforts on?  Short answer – focus on Google but don’t ignore Yelp.  Here’s…
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The Importance of Video Marketing

The Importance of Video Marketing

Three, Two, One – ACTION! Video marketing continues to be on the rise as one of the most effective ways to promote your business, brand or product. You don’t have to have expensive equipment, a studio or even a ton of knowledge to make a video that viewers want to watch. Video marketing can start…
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Five Tips for a small business to survive the next economic downturn

Five Tips to Survive the Next Economic Downturn

It’s not if, it’s when… No, I’m not trying to be Debbie Downer here, I’m just being realistic. For those of us with small businesses, an economic downturn or recession can hit us hard, some to the point of being business-ending. Listen to West Coast Cyber Chick Podcast Episode I managed to (barely) survive the…
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Five Easy Ways to Promote Your Business – And they’re FREE!

Are you looking for ways to promote your business? Are you just starting out or on a budget? Need a little encouragement to get the ball rolling? Well here are five easy tips to promote your business that are absolutely free!   But first things first… Be A Rock Star! Do you ever wonder, “why would…
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Thinking-will-not-overcome-fear

If Not Now, Then When?

What is it that you’ve been putting off ? We all have that list of things that we’ll get around to one of these days, right?  What’s on your “someday” list?  My list is fairly long, but I just crossed out a big one. I’ve wanted to take my parents to see the Los Angeles…
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How to Not Suck at Instagram Hashtags in 2018

#instagood, #tbt, #cute, #love, #fashion, #summer, #nofilter. Your audience might fill each of their posts to the brim with these popular Instagram hashtags, but is your brand doing the same? We know it’s a bit of a loaded question, but how does your brand take advantage of Instagram hashtags? Do you use the most popular…
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grow-your-business-tenfold

6 Sales and Marketing Tips & Ideas to Grow Your Business

To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a sales marketing strategy that works. What is Sales Marketing? A well-crafted combination of sales and marketing is necessary for successful business growth. Sales entail the direct one-on-one interactions, those interpersonal connections that directly…
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