Category: SEO

Online Marketing Made Simple

Google vs. Yelp: Which One Matters More?

Google vs. Yelp – Which One Matters More? There are all kinds of online review sites out there, Yelp and Google being two of the biggest.   Question is, which one should you focus your efforts on?  Short answer – focus on Google but don’t ignore Yelp.  Here’s the Why: Google Reviews are Better for Business…
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The Importance of Video Marketing

The Importance of Video Marketing

Three, Two, One – ACTION! Video marketing continues to be on the rise as one of the most effective ways to promote your business, brand or product. You don’t have to have expensive equipment, a studio or even a ton of knowledge to make a video that viewers want to watch. Video marketing can start…
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Five Tips for a small business to survive the next economic downturn

Five Tips to Survive the Next Economic Downturn

It’s not if, it’s when… No, I’m not trying to be Debbie Downer here, I’m just being realistic. For those of us with small businesses, an economic downturn or recession can hit us hard, some to the point of being business-ending. I managed to (barely) survive the last recession as a small business owner by…
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from the West Coast Cyber Chick

How To Improve Your Website for Voice Search

Voice search is going to do nothing but increase in the coming years.  How often have you found yourself saying “Hey Siri” or “Alexa find me…”?  That’s voice search.  If you have any doubt about the importance of ranking for voice searches, check out my post “Voice Search and Why It Matters to your SEO…
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Smart Speaker Voice Search SEO 2019

Voice Search and Why It Matters to Your SEO Strategy

Voice search, or voice-enabled, allows the user to use a voice command to search the internet or portable device.  Whether it’s on your smart phone or smart speaker, voice search is growing in popularity because it’s a fast and easy way to find an answer to a question.  “Siri what time is it?” or “Alexa…
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How to Not Suck at Instagram Hashtags in 2018

#instagood, #tbt, #cute, #love, #fashion, #summer, #nofilter. Your audience might fill each of their posts to the brim with these popular Instagram hashtags, but is your brand doing the same? We know it’s a bit of a loaded question, but how does your brand take advantage of Instagram hashtags? Do you use the most popular…
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grow-your-business-tenfold

6 Sales and Marketing Tips & Ideas to Grow Your Business

To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a sales marketing strategy that works. What is Sales Marketing? A well-crafted combination of sales and marketing is necessary for successful business growth. Sales entail the direct one-on-one interactions, those interpersonal connections that directly…
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Facebook News Feed Closer

Changes to Facebook’s Newsfeed and What It Means to Marketers

Facebook CEO Mark Zuckerberg announced on Thursday, January 11, 2018 that Facebook will be changing its news feed to show fewer news articles, marketing content and ads. Instead users should start seeing more posts from family, friends and groups. Zuckerberg stated, “As we roll this out, you’ll see less public content like posts from businesses,…
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Happy New Year from Shoreline Digital Marketing

Happy New Year!

The last day of the year, once again.  For many people, 2017 is a year that they will gladly put behind them.  A new year gives us hope, a new beginning and a blank slate from which to start anew.  I have spent the better part of the past month working to improve my own…
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SEO and Image File Name Importance

So recently I did a major website redesign for a client that involved a lot of content and a lot of images.  It was a great learning experience as this is by far the largest site (resource-wise) that I’ve dealt with.  I ran into some not so fun stumbling blocks worth sharing.  First, you can…
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