Digital Marketing Made Simple
What I Did to Create My First How-To Video (Without Spending a Small Fortune) Creating your first how-to video can feel overwhelming—especially when you’re surrounded by thousands of content creators online. But the truth is, you don’t need a huge budget or a studio setup to get started. I created my first how-to tutorial with…
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Building your first website can feel overwhelming, but it doesn’t have to be. With the right tools and setup, you can launch a professional, secure, and accessible site that’s easy to manage and grow. Whether you’re starting a blog, online portfolio, or small business site, this guide will walk you through the essential first steps.…
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Imagine having a beautiful website… but no one sees it. That’s where on-page SEO comes in. What is On-Page SEO? On-page SEO is the practice of optimizing the content and structure of your website so search engines like Google can understand it—and rank it higher. This includes things like: Using the right keywords Writing clear…
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Life doesn’t pause when you run a business. As small business owners, we wear a lot of hats — boss, bookkeeper, marketer, customer service rep — and we often keep things running on sheer willpower. But what happens when life hits hard? When you’re dealing with an illness, a loss, or any personal crisis, keeping…
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If you run a small business, you’ve probably heard the term “Local SEO” tossed around — but what does it actually mean in 2025? At its core, Local SEO (Search Engine Optimization) is how your business shows up when people nearby are searching for your products or services. Whether it’s “best hair salon near me”…
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All it took to hack MGM Resorts was a quick jump onto LinkedIn, search for user profiles, gather the public information shared by MGM employees, then call the Help Desk. Hackers don’t hack, hackers log-in. 10 minutes. Yes 10 minutes is all it took for the #ALPHVransomwaregroup to expose the vulnerability that lies within human…
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Greetings from Big Bear Lake friends and Happy Thanksgiving to you and yours. It’s been a hot minute since I’ve been in touch! I’ve got some updates to share with you regarding compliance laws for your website… you know, the boring legal stuff. Two main areas that require attention are accessibility access and consumer data…
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The Nay Foundation in Big Bear Lake, CA Launches Redesigned Website Another client that I’ve been working with over the past several months is the Nay Foundation in Big Bear Lake, CA. If you know me, you know I love animals so this was another really fun project. The Nay Foundation is the “Legacy Giving”…
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Oh yes I’m way behind on “all the things”! Two plus year hiatus on new podcast, not posting content regularly… yes, all the things. But that said, I’ve been busy! Several website launches, new clients and new opportunities. Life is good and we are blessed. Apple Valley Gun Club Launches Redesigned Website One of my…
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© 2025 Laura Brown - Shoreline Digital Marketing
Digital Marketing Made Simple! Big Bear Lake, CA