Search Engine & AI Optimization Services That Improve Your Online Presence
Why SEO Alone Isn't Enough Anymore
Showing Up in Search Results isn't Random - It Takes Work
SEO (search engine optimization) and GEO (generative engine optimization) are the two techniques that determine whether your business shows up in Google search results and AI answers like ChatGPT and Perplexity.
The content on your website and the underlying structure are critical to being present in online searches; keywords are no longer enough. It takes a conscious effort in several areas to climb out in front of your competitors.
Search engine optimization is a critical factor for driving organic website traffic and can be one of your most effective digital marketing strategies. But it isn't just about Google search anymore — AI tools like ChatGPT, Claude, Google AI Overviews, and Perplexity now answer user questions directly. Optimization methods now include techniques to increase visibility to AI search engines - which is very different from traditional search optimization.
SEO Website Audits start at $275. AI Search Visibility Audit add-on available.
SEO Optimization Services
SEO Services
- URL structure
- Mobile friendly/responsiveness
- Keyword assessment
- Meta description
- Title tags & headings
- Image optimization
- Page speed analysis
- Content analysis
- Sitemaps
- Schema markup
GEO Optimization Services
GEO Services
- Structured data analysis
- Create "Answer Ready" content
- Content organization
- FAQs sections
- Machine-readable Schema markup
- Deploy AI-friendly files (LLMS)
The Benefits of Optimization
The benefits of optimization are plenty. They include:
- Increased search engine rankings
- Stronger AI search visibility
- More customer leads
- Greater user experience (which also improves rankings)
- Higher trust
- Greater brand loyalty
All of these lead to higher sales and greater customer retention.
FAQs About Website Optimization
Optimization matters because it determines whether people actually find your website — without it, even a great site stays invisible in search results and AI-generated answers, losing potential traffic, leads, and revenue to competitors who do rank and get cited.
SEO stands for Search Engine Optimization — the practice of improving a website so it ranks higher in search engine results (like Google) for relevant keywords, driving more organic (unpaid) traffic. It typically involves things like keyword targeting, content quality, site structure, page speed, backlinks, and technical fixes that help search engines understand and trust a site.
GEO (Generative Engine Optimization) is the practice of structuring website content so AI tools like ChatGPT, Google AI Overviews, Perplexity, and Gemini are more likely to cite, quote, or recommend it when generating answers — rather than optimizing purely for a ranked list of clickable links, the way traditional SEO does.
Digital marketing for your business is an ongoing, long-term digital strategy that encompasses both onsite website optimization and offsite (non-website) optimization.
Onsite Optimization
As discussed above, onsite optimization involves making sure your website pages, titles, tags, content and overall structure are optimized for your target keywords — and increasingly, structured so AI tools can easily read, understand, and cite your content. This includes clear headings, direct-answer formatting, FAQ sections, and structured data (schema markup) that tells both search engines and AI models exactly what your business does. Once your site is optimized, it requires only a minimal amount of monitoring. Keyword research and content updating are really the items that require on-going maintenance.
Offsite Optimization
Offsite optimization involves actions taken from outside of your own website including backlinks, local SEO techniques like Google My Business, social media activity, brand mentions, and online reviews. This work matters more than ever for AI search: AI tools pull most of what they know about your business from third-party sources — review platforms, directories, and online mentions — not from your website alone. Building a strong, consistent presence across these sources helps both traditional rankings and your chances of being recommended by AI.
I integrate white hat techniques and best practices to create a digital marketing strategy to help improve my clients online visibility.
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Website Audit & Consultation
- AI Crawlability: Is your website built for both human and AI crawlers?
- Mobile-friendly/responsiveness: The majority of Google searches are now mobile-driven. Is your website mobile-friendly and responsive?
- URL structure
- Meta description
- Title tags: Do you know what H1, H2, etc. tags are? Important to SEO is what they are!
- Headings
- Images: Large, un-optimized images can drastically slow down website speed. Image Alt tags are an important SEO function.
- Content analysis
- AI Visibility Check
- Sitemaps
- Page speed analysis: The speed of a website is critical to Google's search engine ranking. Google does not like slow websites!
- Social media review
- Google My Business
- Local directory listings
- Domain trust, rank and authority check
- Google Webmaster Tools review & analysis
