Improve Your Online Presence
Search Engine Ranking Results
Search engine optimization (SEO) is a critical factor for driving organic website traffic and can be one of your most effective digital marketing strategies. And SEO isn't just about Google anymore — with AI tools like ChatGPT, Claude, Google AI Overviews, and Perplexity now answering questions directly, being visible to both traditional search engines and AI search matters more than ever.
The benefits of SEO are plenty. Aside from increased search engine rankings, stronger AI search visibility, and more customer leads, you will find that optimized websites have a greater user experience (which also improves rankings), higher trust and greater brand loyalty, all of which lead to higher sales and greater customer retention.
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Optimization Both On and Offsite
Search engine optimization is an ongoing, long-term digital strategy that encompasses both onsite optimization and offsite optimization — and today, that means optimizing for AI-powered search as much as traditional search engines. Tools like ChatGPT, Claude, Google AI Overviews, Gemini, and Perplexity are increasingly how people find answers, and if your business isn't showing up as a source, you're invisible to those customers.
Onsite Optimization
Onsite SEO involves making sure your website pages, titles, tags, content and overall structure are optimized for your target keywords — and increasingly, structured so AI tools can easily read, understand, and cite your content. This includes clear headings, direct-answer formatting, FAQ sections, and structured data (schema markup) that tells both search engines and AI models exactly what your business does. Once onsite SEO is in place, it requires only a minimal amount of monitoring. Keyword research and content updating are really the items that require on-going maintenance.
Offsite Optimization
Offsite optimization involves actions taken from outside of your own website including backlinks, local SEO techniques like Google My Business, social media activity, brand mentions, and online reviews. This work matters more than ever for AI search: AI tools pull most of what they know about your business from third-party sources — review platforms, directories, and online mentions — not from your website alone. Building a strong, consistent presence across these sources helps both traditional rankings and your chances of being recommended by AI.
I integrate white hat techniques and SEO best practices to create a digital marketing strategy to help improve client Google rankings.
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SEO Site Audit & Consultation
- AI Crawlability: Is your website built for both human and AI crawlers?
- Mobile-friendly/responsiveness: The majority of Google searches are now mobile-driven. Is your website mobile-friendly and responsive?
- URL structure
- Meta description
- Title tags: Do you know what H1, H2, etc. tags are? Important to SEO is what they are!
- Headings
- Images: Large, un-optimized images can drastically slow down website speed. Image Alt tags are an important SEO function.
- Content analysis
- AI Visibility Check
- Sitemaps
- Page speed analysis: The speed of a website is critical to Google's search engine ranking. Google does not like slow websites!
- Social media review
- Google My Business
- Local directory listings
- Domain trust, rank and authority check
- Google Webmaster Tools review & analysis
SEO Website Audits start at $275. Ai Search Visibility add-on available.
