Email Marketing

Email marketing is one of the easiest and cost-effective ways to engage with people. It allows you to create colorful, eye-catching messages tailored to your reader without the expensive cost of printing and postage. I believe that email is one of the most underutilized tools available to marketers today!

Many of my clients focus on gaining social media followers or optimizing their websites but they forget the value of an email address. There is tremendous value in building your email list. An email address is an asset!  

Email allows you to offer something of value to your readers, whether they're clients or not.  Whether it be a blog post or a how-to, it helps to paint the picture of who you are and what you offer. 

Email marketing allows you to schedule a series of emails to new subscribers, send them a monthly newsletter sharing your latest news or blog posts or share special offers or discounts. The options are endless but they all offer a personal way to connect with people.

Email Newsletters

My preferred providers are MailChimp and Constant Contact.  Both are easy to use and relatively inexpensive when you first start out. 

Email Funnels

I'm been using Kit (formerly ConvertKit) for my email funnels and newsletters. If you haven't thought about utilizing an email funnel for promoting your business, it's time.  

PRO TIP

Whatever you do, please do not send large batches of emails directly from your email account!  You'll be considered as spam and have a hell of a time sending email to anyone in the future. If you're going to send emails to a large group of readers, use a proper email service. 

Let me help you build your email marketing strategy with some easy techniques that will engage and strengthen your business relationships.