Category: Technology

Website Design | SEO | Social Media

The Importance of Video Marketing

The Importance of Video Marketing

Three, Two, One – ACTION! Video marketing continues to be on the rise as one of the most effective ways to promote your business, brand or product. You don’t have to have expensive equipment, a studio or even a ton of knowledge to make a video that viewers want to watch. Video marketing can start…
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from the West Coast Cyber Chick

How To Improve Your Website for Voice Search

Voice search is going to do nothing but increase in the coming years.  How often have you found yourself saying “Hey Siri” or “Alexa find me…”?  That’s voice search.  If you have any doubt about the importance of ranking for voice searches, check out my post “Voice Search and Why It Matters to your SEO…
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Update Google Chrome Now

Update Your Google Chrome Browser – NOW!

Google is urging Chrome users to update the web browser right away to patch a zero-day vulnerability that is being actively exploited by attackers.  In a Tuesday tweet, Google Chrome Security and Desktop Engineering Lead Justin Schuh said users should install the latest version of the browser—72.0.3626.121—right away.  “Seriously, update your Chrome installs… like right…
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website-hosting

Website Hosting and Why Your Provider Matters

Fast and reliable website hosting is a crucial part of any successful website. Your website hosting provider is critical to the success and the health of your website and your business.   When you’re thinking about building a new website, your hosting provider is probably one of the last things on your mind. But, neglecting to…
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Smart Speaker Voice Search SEO 2019

Voice Search and Why It Matters to Your SEO Strategy

Voice search, or voice-enabled, allows the user to use a voice command to search the internet or portable device.  Whether it’s on your smart phone or smart speaker, voice search is growing in popularity because it’s a fast and easy way to find an answer to a question.  “Siri what time is it?” or “Alexa…
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404-error-page

Save Yourself!

Hi there once again and happy Friday to you! Another fun-filled week here at Shoreline Digital Marketing. Well, let’s say exciting and leave it at that! A WordPress theme and plugin update left one of my websites with nothing but a header image… not fun. Has this ever happened to you? All of a sudden…
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Happy New Year from Shoreline Digital Marketing

Happy New Year!

The last day of the year, once again.  For many people, 2017 is a year that they will gladly put behind them.  A new year gives us hope, a new beginning and a blank slate from which to start anew.  I have spent the better part of the past month working to improve my own…
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Shoreline Digital Marketing Website Design & SEO

The surprising thing Google learned about its employees — and what it means for today’s students

The conventional wisdom about 21st century skills holds that students need to master the STEM subjects — science, technology, engineering and math — and learn to code as well because that’s where the jobs are. It turns out that is a gross simplification of what students need to know and be able to do, and some…
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Advertising’s Newest Medium: Social Media Influencers

Did you happen to watch 60 Minutes last night?  There was a segment called “The Influencers”.   Correspondent Bill Whitaker reported about the newest trend in advertising – social media influencers.  We’ve all seen or heard about Kim Kardashian, as well as many others, and the nonstop social media presence.  Kim K posting seemingly nonstop selfies…
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