Category: News

Online Marketing Made Simple

Changing world of digital marketing

The Changing World of Digital Marketing

Social media and digital marketing are in a major upheaval at the moment.  Influencers are being deplatformed, websites suddenly shut down, emails blocked.  How are you going to reach your followers if your accounts are blocked or shut down entirely? What if your email provider blocks your content.  I wrote about this over a year…
Read more

Zucced? Email Marketing is your solution.

How to Reach Your Followers When Social Media Fails

Zucced – Verb/Internet Slang To ban, either permanently or temporarily, from from posting on a website, especially on Facebook or Instagram. The internet always comes up with interesting jargon of its own doesn’t it? I mean seriously Karen, WTH? You were Zucced too? OMG. While pop culture continues to entertain us during these challenging times,…
Read more

Retriever Rescue of Las Vegas

New Website! Retriever Rescue of Las Vegas

Who Let the Dogs Out?  It was Us! We Let the Dogs Out! I’m excited to announce my latest website project (and pet charity) Retriever Rescue of Las Vegas –  If you know me at all, you know I’m a huge animal lover. Robin and I have been considering adding another doggie to our…
Read more

Online Stranger Danger West Coast Cyber Chick

Stranger Danger – Part One: Parental Controls

Uff. I’ve been putting off blogging and podcasting for awhile now… Okay… about six months. It started with the holidays and a cyber attack on my parent’s computer, and then… well… this COVID-19 situation. The weeks and months have gone by, and now here it is almost Memorial Day. I’m dragging my fingers to get…
Read more

Holiday Marketing Tips from West Coast Cyber Chick

Tips for Holiday Marketing

Well here we are again, the holidays are about to go into full swing.  Actually to me it feels like we skipped Thanksgiving and went straight to Christmas.  I admit, I’ve been listening to Christmas music and watching the Hallmark Channel since the beginning of November.  Guilty.  This time of year seems to go by…
Read more

Promoting Your Next Big Event with Email Marketing

So any of you that know me know that I’m really good at getting myself volunteered for various events and activities. Whether it’s a water ski tournament or a cycling event, I’ve found my way into the thick of organizing and promotion. In my defense, I will say that my volunteer involvement has opened some…
Read more


Tools to Grow Your Email List!

So hopefully I’ve convinced you of the importance of email marketing.  If not, please read my article Email Marketing – Yes You Need to Do It!  An Email Address is an Asset Your email list is an asset, something that all of those social media followers are not.  Email is a tried and true way…
Read more


Announcing Monthly Website Maintenance Packages!

I know many of you rarely, if at all, look at the dashboard of your website. For those of you that do, you’re usually asking me what the red notification icons are on the left-hand side. Well let me tell you, those are pending updates that need to be addressed on your site. And they…
Read more

The Importance of Email Marketing

Email Marketing – Yes You Need To Do It!

Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans. ~Optinmonster Listen to West Coast Cyber Chick Podcast Episode The Importance of Email Marketing Despite the rise of social media and unsolicited spam email…
Read more

Google vs. Yelp: Which One Matters More?

Google vs. Yelp – Which One Matters More? Listen to West Coast Cyber Chick Podcast Episode There are all kinds of online review sites out there, Yelp and Google being two of the biggest.   Question is, which one should you focus your efforts on?  Short answer – focus on Google but don’t ignore Yelp.  Here’s…
Read more