Category: Email Marketing

Online Marketing Made Simple

Promoting Your Next Big Event with Email Marketing

So any of you that know me know that I’m really good at getting myself volunteered for various events and activities. Whether it’s a water ski tournament or a cycling event, I’ve found my way into the thick of organizing and promotion. In my defense, I will say that my volunteer involvement has opened some…
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Tools-to-grow-your-email-list

Tools to Grow Your Email List!

So hopefully I’ve convinced you of the importance of email marketing.  If not, please read my article Email Marketing – Yes You Need to Do It!  An Email Address is an Asset Your email list is an asset, something that all of those social media followers are not.  Email is a tried and true way…
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The Importance of Email Marketing

Email Marketing – Yes You Need To Do It!

Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans. ~Optinmonster The Importance of Email Marketing Despite the rise of social media and unsolicited spam email (which is never a good marketing strategy, by…
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Five Tips for a small business to survive the next economic downturn

Five Tips to Survive the Next Economic Downturn

It’s not if, it’s when… No, I’m not trying to be Debbie Downer here, I’m just being realistic. For those of us with small businesses, an economic downturn or recession can hit us hard, some to the point of being business-ending. I managed to (barely) survive the last recession as a small business owner by…
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Thinking-will-not-overcome-fear

If Not Now, Then When?

What is it that you’ve been putting off ? We all have that list of things that we’ll get around to one of these days, right?  What’s on your “someday” list?  My list is fairly long, but I just crossed out a big one. I’ve wanted to take my parents to see the Los Angeles…
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