Category: Blogging

Online Marketing Made Simple

Changing world of digital marketing

The Changing World of Digital Marketing

Social media and digital marketing are in a major upheaval at the moment.  Influencers are being deplatformed, websites suddenly shut down, emails blocked.  How are you going to reach your followers if your accounts are blocked or shut down entirely? What if your email provider blocks your content.  I wrote about this over a year…
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Zucced? Email Marketing is your solution.

How to Reach Your Followers When Social Media Fails

Zucced – Verb/Internet Slang To ban, either permanently or temporarily, from from posting on a website, especially on Facebook or Instagram. The internet always comes up with interesting jargon of its own doesn’t it? I mean seriously Karen, WTH? You were Zucced too? OMG. While pop culture continues to entertain us during these challenging times,…
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Holiday Marketing Tips from West Coast Cyber Chick

Tips for Holiday Marketing

Well here we are again, the holidays are about to go into full swing.  Actually to me it feels like we skipped Thanksgiving and went straight to Christmas.  I admit, I’ve been listening to Christmas music and watching the Hallmark Channel since the beginning of November.  Guilty.  This time of year seems to go by…
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Promoting Your Next Big Event with Email Marketing

So any of you that know me know that I’m really good at getting myself volunteered for various events and activities. Whether it’s a water ski tournament or a cycling event, I’ve found my way into the thick of organizing and promotion. In my defense, I will say that my volunteer involvement has opened some…
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Tools-to-grow-your-email-list

Tools to Grow Your Email List!

So hopefully I’ve convinced you of the importance of email marketing.  If not, please read my article Email Marketing – Yes You Need to Do It!  An Email Address is an Asset Your email list is an asset, something that all of those social media followers are not.  Email is a tried and true way…
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The Importance of Email Marketing

Email Marketing – Yes You Need To Do It!

Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans. ~Optinmonster Listen to West Coast Cyber Chick Podcast Episode The Importance of Email Marketing Despite the rise of social media and unsolicited spam email…
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Five Tips for a small business to survive the next economic downturn

Five Tips to Survive the Next Economic Downturn

It’s not if, it’s when… No, I’m not trying to be Debbie Downer here, I’m just being realistic. For those of us with small businesses, an economic downturn or recession can hit us hard, some to the point of being business-ending. Listen to West Coast Cyber Chick Podcast Episode I managed to (barely) survive the…
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Thinking-will-not-overcome-fear

If Not Now, Then When?

What is it that you’ve been putting off ? We all have that list of things that we’ll get around to one of these days, right?  What’s on your “someday” list?  My list is fairly long, but I just crossed out a big one. I’ve wanted to take my parents to see the Los Angeles…
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