Author: Laura Nowak

Online Marketing Made Simple

Big Bear Disposal

New Website Launch: Big Bear Disposal, Inc.

Hi everyone, I’m really excited to announce the launch of my newest website, BigBearDisposal.com. I’ve been working with my client on this project for many months now and we’ve finally gone live with it. When working with a client, I spend time learning about their business, their competitors and how to best represent their product…
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404-error-page

Save Yourself!

Hi there once again and happy Friday to you! Another fun-filled week here at Shoreline Digital Marketing. Well, let’s say exciting and leave it at that! A WordPress theme and plugin update left one of my websites with nothing but a header image… not fun. Has this ever happened to you? All of a sudden…
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Facebook News Feed Closer

Changes to Facebook’s Newsfeed and What It Means to Marketers

Facebook CEO Mark Zuckerberg announced on Thursday, January 11, 2018 that Facebook will be changing its news feed to show fewer news articles, marketing content and ads. Instead users should start seeing more posts from family, friends and groups. Zuckerberg stated, “As we roll this out, you’ll see less public content like posts from businesses,…
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Happy New Year from Shoreline Digital Marketing

Happy New Year!

The last day of the year, once again.  For many people, 2017 is a year that they will gladly put behind them.  A new year gives us hope, a new beginning and a blank slate from which to start anew.  I have spent the better part of the past month working to improve my own…
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Shoreline Digital Marketing Website Design & SEO

The surprising thing Google learned about its employees — and what it means for today’s students

The conventional wisdom about 21st century skills holds that students need to master the STEM subjects — science, technology, engineering and math — and learn to code as well because that’s where the jobs are. It turns out that is a gross simplification of what students need to know and be able to do, and some…
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5 steps to building a website Shoreline Digital Marketing

5 Steps to Build a Website

Need to build a website for your business or organization? Wondering where to start?  I find myself writing out the same five things for new clients over and over, so I decided it was time to put them to virtual paper once and for all.  These five steps to get you on your way towards…
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Merry Christmas from Shoreline Digital Marketing

Reflections on 2017 and looking ahead to 2018

2017 has been a busy year for me, both personally and professionally. My travels took me all over the country this year. From water ski and cycling competitions to family reunions and celebrations, I put some miles in on the road and in the sky. It’s always fun to visit old friends and meet new…
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Shoreline Digital Marketing Website Design & SEO

Happy Fall Y’All!

Well the holidays are almost here once again.  I’ll spare you the “I can’t believe how quickly Christmas comes around” comments because it’s the same thing every year, right?  Time goes by quickly. This year has been one marred with tragedy for so many people.  Natural disasters, mass shootings, horrible destruction in people’s lives.  The…
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SEO and Image File Name Importance

So recently I did a major website redesign for a client that involved a lot of content and a lot of images.  It was a great learning experience as this is by far the largest site (resource-wise) that I’ve dealt with.  I ran into some not so fun stumbling blocks worth sharing.  First, you can…
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9 WordPress Plugins Targeted in Coordinated 4.5-Year Spam Campaign

Wordfence, the security plugin that I use on my WordPress installations just published their investigation covering the spam activity that started with the Display Widgets plugin and expanded to a much larger story. The story started Tuesday last week when they identified a backdoor that had been added to the Display Widgets WordPress plugin to…
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